Before preferring social media channels for your business promotion and branding, you should conduct deep research on the target audience to know which platforms are they using. Based on the research data, you can ensure your optimized presence on each platform considering your audience’s engagement possibility. Moreover, you can find the platforms that best suit your brand, considering the products and services you offer. Lastly, you take into account your business goals to pick out social media platforms with competency to attain those objectives.