Search Engine Marketing (SEM) Company

We are a leading and reliable provider of Search Engine Marketing (SEM) services. Our team of experts delivers genuine, SEM-optimized marketing solutions tailored to your needs. As specialists in the field, we offer top-notch SEM services to meet all your requirements. Our dedicated team of certified SEM professionals provides search engine-optimized, authentic, and user-friendly marketing strategies.

Additionally, we have helped numerous businesses achieve top rankings on search engine results pages by focusing on effective SEM strategies. Our expert SEM team creates engaging strategies designed to drive more traffic and boost business growth for your company.

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How Does SEM Work?

Search engines use algorithms to rank SEM ads higher and determine their relevance in search results. Paid search engine marketing involves creating a solid strategy, bidding on high-value keywords, and consistently refining your advertising tactics. It is driven by analytics to reduce ad spending and enhance profitability.

To outshine your competition, our SEM experts follow a systematic approach to search advertising, ensuring that your campaigns are optimized for maximum visibility and effectiveness.

1. Keyword Research and Analysis

We utilize advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

2. Ads Creation and Landing Page Development

Once we’ve identified your target keywords, our SEM specialists craft text-based ads to display in search results and link them to specially optimized landing pages. The goal is to capture the intent of your target audience’s initial search and guide them further down the sales funnel.

3. Account Setup and Tracking

This stage is crucial for evaluating the effectiveness of your SEM strategy. We run a lead-tracking report to verify if the search engine being used supports conversion tracking. If it does, we double-check the codes to ensure they are correctly implemented on your landing pages

4. Campaign Launch and Monitoring

With advanced paid search ads, well-designed landing pages, and a solid search marketing strategy in place, you're almost ready to launch your PPC campaign. Our SEM experts handle your campaign settings, such as locations, languages, networks, and devices, to determine how your ads will appear. Once the campaign is live, we closely monitor the performance of your ads.

5. Assessment and Analysis

Benchmarking the results of your paid search advertising efforts is crucial for measuring SEM success. We track and evaluate key performance indicators (KPIs) such as click-through rate (CTR), Quality Score, search impression share, and cost per conversion. The analysis helps us refine your future paid search campaigns to drive higher conversions. Now that you understand how search engine marketing works, the next step is determining if SEM PPC is worth your investment. Let our SEM experts guide you through the benefits of leveraging search engine marketing from the start

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Is PPC Search Engine Marketing (SEM) Essential to My Business?

Whether you have a local store, an eCommerce business, or a large enterprise, paid search marketing should be a key part of your digital marketing strategy. Experts in search engine marketing (SEM) estimate that it takes seven to 13 interactions with a brand before a prospect is likely to convert. Google search ads provide a cost-effective way to boost brand awareness.

SEM digital marketing enhances your business’s appeal and visibility in search engines. Unlike traditional advertising, online search engine marketing connects your business with a highly targeted audience. Here are more benefits of PPC search engine marketing:

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Better Brand Recognition

SEM allows you to select and use the most relevant keywords that match your clients’ search intent. Additionally, Google SEM enables you to feature your brand name in the ad’s title, display URL, description, and extension link. These methods increase your chances of appearing in the ATF Google search results, strengthen your brand awareness, and bring immediate visibility to your products and services.

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Explicit Targeting

Statistics indicate that more than 30 billion Google searches are conducted daily, and 99.9 percent of these global searches may not align with your audience targeting strategy. With SEM PPC, you can apply various targeting options, including geo-targeting, ad scheduling, and device targeting, to improve your ad performance and ensure your Google SEM campaign reaches the right places.

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Measurable Growth

Search engine advertising empowers you to test ad performance and assess outcomes for each campaign. With access to detailed analytics and campaign data, you can pinpoint which ads drive the highest conversion rates for your business. Metrics such as click-through rate (CTR), clicks, impressions, and other indicators reveal the most effective strategies for your goals.

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Expanded Conversion

One of the key benefits of Google SEM ads is their ability to deliver nearly instant results and fast returns on investment (ROI). With the proper search engine marketing strategies, you can drive new sales and conversions the same day. However, it’s essential to remember that ongoing Google search advertising and campaign adjustments are crucial to ensure steady growth year after year.

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Greater Campaign Control

SEM digital marketing makes it easy to manage your advertising budget, campaign scope, and brand messaging. Unlike SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls to action (CTAs), ad schedule, audience targeting, and many other components of your Google SEM ads.

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Improved Organic Traffic

Studies indicate that over 93% of online experiences begin with a search engine, meaning that gaining higher search visibility places your brand where most customers are looking. By understanding SEM and learning how to leverage it effectively, you can attract high-quality traffic from search engines to your site, increasing brand awareness and engagement.

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SEM PPC Advertising

The advanced scene is continually evolving. Presently, like never before, search engines and users demand a more targeted approach to keeping your brand relevant in your specific field. Our team reviews a wide range of website search engine marketing strategies to ensure you invest in a proven method for improving your search visibility.

Display Advertising

Display advertising focuses on capturing the attention of online users to encourage them to take a specific action, such as subscribing to a newsletter or signing up for a free software trial. Display ads consist of text, images, or videos that appear in designated areas of a website or social media platform. The goal of display advertising is to prompt visitors to click through to a landing page and complete an action. Display advertising campaigns are charged on a cost-per-click (CPC) basis, meaning you pay for each click on your ads. There are various types of display ads to choose from, depending on your objective.

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Banner Ads

These are image-driven promotions aimed at redirecting site visitors from the host website to the advertiser’s page. This display advertising approach charges per view, click, or action. Our display ad agency combines both static and animated visuals to capture attention and motivate prospects to engage.

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Interstitial Ads

These are smart, full-screen display ads that show up before users are directed to the initial page they requested. Interstitial ads achieve high impression rates by engaging users with relevant content at natural pauses in a platform's flow. Our SEM team at Thrive identifies the best timing and placement for embedding ads to drive more clicks.

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Video Ads

YouTube marketing and social media platforms have opened a new way for marketers to immerse brands into a user’s browsing experience. Video ads appear before, during, or after video playback. To capture prospects’ attention right away, our display ad agency crafts engaging video ads with impactful CTAs.

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Rich Media

A key aspect of our display advertising services is driving brand engagement within your set schedule. Rich media ads enable us to inject creativity into plain ads, aiming to achieve a higher conversion rate.

Google Shopping

Whether you have a local store, an eCommerce business, or a large enterprise, paid search marketing should be a key part of your digital marketing strategy. Experts in search engine marketing (SEM) estimate that it takes seven to 13 interactions with a brand before a prospect is likely to convert. Google search ads provide a cost-effective way to boost brand awareness.

SEM digital marketing enhances your business’s appeal and visibility in search engines. Unlike traditional advertising, online search engine marketing connects your business with a highly targeted audience. Here are more benefits of PPC search engine marketing:

To help you maximize your Google Shopping ad campaign, our SEM experts segment your ads by intent. We create two separate campaigns to capture branded and non-branded searches. This way, we determine which ad campaigns deliver the highest conversions at a lower cost.

Keep your estimating serious
Improve your item information
Utilize brilliant offering techniques
Test offers broadly
Put catchphrases on your item title
Associate your Google Shopping advertisements to your actual store

Sign up for our SEM services and let us help you maximize your ad budget for Google Shopping! Contact our search marketing company today to learn more about our SEM offerings.

Remarketing

Remarketing has become a buzzword in the search engine marketing field, yet few fully understand its workings. What is remarketing, and how can you use it to your advantage? Our remarketing agency explores the specifics of AdWords remarketing to enhance your SEM knowledge.

What Is Remarketing?

Remarketing is a form of search engine marketing where you re-engage prospects who have already shown interest in your brand offerings or previously visited your site. The goal of Google remarketing is to keep your brand top of mind and encourage prospects to click through and explore what you offer.

Google remarketing ads appear when online users are browsing the web, checking news sites, or watching YouTube videos. Regardless of whether visitors completed an action on your site, they’ll start seeing your AdWords remarketing campaigns in relevant spots across the web.

If you’re already advertising on Google, our remarketing agency simply adds an AdWords remarketing tag to your site to help track visitors added to your audience list via browser cookies. You also have the option to customize how your Google remarketing ads are triggered or where the codes are placed on your site. This gives you more control over your audience targeting.

Youtube Advertising

Is your business visible on YouTube? Statistics show that there are nearly 2 billion YouTube users worldwide. Plus, YouTube is the second-most visited site after Google. If you haven’t yet invested in YouTube video advertising, you may want to reconsider your paid search marketing strategy.

YouTube advertising is a PPC search marketing method that focuses on creating engaging YouTube video ads and optimizing them to capture the attention of prospects unfamiliar with your brand. There are various types of YouTube video ads you can use to enhance your YouTube marketing efforts:

1. TrueView Ads

This is the standard YouTube video ad format you encounter on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads range from 12 seconds to six minutes long. Non-skippable YouTube ads, on the other hand, are 15 to 20 seconds in length. There are two types of TrueView YouTube ads you can use to enhance your marketing campaign. Video Discovery Ads are YouTube ads that appear on the search results page, YouTube homepage, or as related videos on YouTube video watch pages. In-Stream Ads, however, are a type of YouTube video ad that appears before the selected video plays on YouTube. In-stream ads can also be placed on the Google Display Network (GDN) or websites that purchased Google video ad space.

2. Pre-roll Ads

Pre-roll YouTube ads play before, during, or after the main video. With this type of ad, you have 15-20 seconds to highlight your unique offer. There is also a non-skippable pre-roll ad that can run for 10 minutes or more. Pre-roll video ads are ideal if you're launching a new product or promoting a significant event, such as a webinar or course registration.

3. Bumpers

Bumpers are the shortest YouTube video ads, lasting only six seconds. This advertising strategy complements larger video campaigns, such as new product launches or event promotions. The key is to use the six-second duration wisely to deliver your brand message and encourage viewers to take the desired action. Our YouTube video marketing services are designed to maximize your cost per view and generate the highest possible return. We work closely with your team to understand your goals, outline your YouTube marketing metrics, and ensure our services meet your standards. Get the best performance from your ads with support from our YouTube marketing services. Sign up for our YouTube video advertising services now and boost your View-through rate (VTR)!

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What Are We Offering In SEM Services?

We are a respected internet marketing agency based in Arlington, Texas. For over 15 years, we’ve helped clients from various industries enhance their brand awareness and secure a spot on the coveted first page of search results. Our SEM agency has partnered with local businesses and industry leaders to unlock their greater market potential. Take a quick look at how our paid search services have helped these three businesses achieve fast ROI:

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Keywords Research and Strategy

Find the best keywords and enhance your search engine marketing campaign. Our paid search agency categorizes your keywords based on search intent, value, search volume, and relevance to your brand offerings. We also conduct competitor benchmarking to expand your keyword list and identify keyword topics that resonate with your target customers' click behavior. By targeting the right keywords, we can increase the effectiveness of your campaign .

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Video Advertising

Partner with our search marketing agency and allow us to help you build a strong eCommerce advertising strategy tailored to fit your budget. Our search marketing experts identify your key value propositions, determine your profit potential, and assess your audience’s interest curve. Through data and analytics, we create persuasive ad copies and refine targeting strategies that not only boost your sales but also deliver faster, more accurate results.

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Social Paid Advertising

Show your promotions on top social platforms and target audiences with high buying intent. As your trusted search marketing partner, we provide integrated social media ads and YouTube video marketing services to boost brand visibility and attract more qualified leads. We launch text, image, and video ads and use analytics to track campaign performance and optimize for better results.

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Paid Search Advertising

Insights show that almost 41% of shoppers will click on an ad when given relevant, engaging content. Boost your lead generation and achieve quick results with budget-friendly paid search marketing and YouTube advertising services. We perform comprehensive keyword research, create ad group segments based on search intent, identify negative keywords, write compelling ad copy, and track your paid search visitors to improve your Quality Score.

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SEM PPC Management

We are committed to minimizing your overall spend while maximizing your campaign efficiencies. Our search marketing specialists manage your paid advertising efforts, from keyword research and analysis to campaign management, ad optimization, and performance evaluation. We track performance metrics to ensure optimal results and provide comprehensive reports. Trust us to provide PPC management services focused on your bottom line.

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Remarketing

Rule major search engines and zoom past the competition with Bing and Google Ads management. We adopt a multi-channel strategy to enhance your brand presence and leverage multiple conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting, and adjusts your bid strategies based on campaign performance to ensure better ad positioning.

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Amazon PPC

Gain top visibility and impressions with Amazon-supported ads. Our search marketing specialists improve your Amazon PPC keyword tactics, adjust bids based on ad placement, and organize ad campaigns based on product performance. We test various campaign settings and track your advertising cost of sale (ACoS), ad results, and sales to develop Amazon PPC strategies that attract new buyers and boost sales for your brand.

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eCommerce Advertising

Partner with our search marketing agency and let us help you create a strong eCommerce advertising strategy that fits your budget. Our search marketing experts will identify your unique value propositions, determine your profit potential, and analyze your demand curve. Using advanced data and analytics, we craft compelling ad copy and optimize ad placements to enhance targeting options, increase your sales, and achieve quicker results.

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Landing page Conversion

Convert site traffic into qualified leads with assistance from Thrive's professional SEM experts. Our search marketing specialists create keyword-driven content for your target personas, use compelling titles and CTAs, and place unique images that resonate with your ideal clients. We strategically position your landing page elements to build an emotional connection with your visitors and drive more conversions.

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Ads A/B Split Testing

Our search marketing agency creates and tests different versions of your ads to determine which one generates a positive ROI for your business. From your ad copy and variation designs to your CTA and audience targeting, expect us to test various aspects of your search engine marketing campaign. Schedule a consultation with one of our SEM experts and let’s discuss your campaign performance and optimization.

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Bing and Google Ads Management

Rule major search engines and zoom past the competition with Bing and Google Ads management. We adopt a multi-channel strategy to enhance your brand presence and leverage multiple conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting, and adjusts your bid strategies based on campaign performance to ensure better ad positioning.

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Search Engine Optimization

Secure your spot at the top of search results with effective site search engine marketing. We optimize your website structure, create unique, engaging content, and leverage multiple online platforms to boost your brand visibility and establish your online authority. Our search marketing agency implements SEO and PPC best practices to ensure your brand stays top of mind with your target market

FrequentlyAsked Questions

Know more about our processes and how we work with the help of the following FAQs

To capture the attention of right targeted audience, it is necessary to be on search engines which is possible through SEM. Thus, it is necessary.

While doing search engine marketing practices, there is no potential harm to your website.